Become an Exhibitor at the Lifestyle Home & Garden Expo
What Makes Our Expo Different?
- Legacy & Trust: With over four decades of history, our show is a trusted destination for homeowners and lifestyle enthusiasts.
- Fresh Energy: The new “Lifestyle” focus brings in a broader, more engaged audience—from fitness lovers and foodies to design aficionados and tech-savvy homeowners.
- Prime Exposure: Meet thousands of motivated attendees who are actively planning projects and making purchasing decisions.
Who Should Exhibit?
If your business touches any aspect of home, garden, or lifestyle—this is your show.
- Home remodeling & construction
- Interior & exterior design
- Landscaping & outdoor living
- Health & wellness products
- Smart home technology
- Sustainable living solutions
- Furniture, décor, and art
- Kitchen & bath innovations
- Fitness, food, and family-focused services
Why Exhibit With Us?
- Connect face-to-face with qualified, motivated consumers.
- Showcase your products in a hands-on, interactive environment.
- Build brand awareness and establish trust in your local market.
- Generate leads and close sales with ready-to-buy attendees.
- Stand out from competitors in a vibrant, high-traffic venue.
Don’t Miss Out
Your competitors will be there. Your future customers will be there. Will you?
Reserve your booth today and be part of the Northstate’s premier event for home, garden, and lifestyle innovation.
Maximizing Your Presence
FIRST IMPRESSIONS
We don’t have to tell you how important first impressions can be. Your booth will say a lot about you and you should invest the time and respect needed in creating the best booth you possibly can.
Attendees approaching your booth should be able to:
~~Know who you are and the product or service you have to offer
~~Realize the level of professionalism and service they can expect
A FEW TRICKS TO CONSIDER
~~Opportunity. Promote your booth to your existing customers and potential customers. Invite them to the show to meet with you. Consider offering a show-only discount to further entice and generate sales leads.
~~Fresh flowers are an inexpensive way to add color and beauty to your booth. If you are using color, pull your colors together so that it looks planned and not thrown together.
~~Adding a rug or carpet is a good way to enhance your booth and it helps your feet and legs not get so tired
Consider investing in professional signage which can project your high level of professionalism.
~~Welcome your attendees by creating an open and inviting space. Avoid creating barriers with tables and chairs that separate you from your potential customers. Allowing people into your booth makes them feel welcome and they are more likely to want to interact with you.
~~A positive rapport is essential. A smile and eye contact will welcome your potential customers, and they will feel acknowledged. Avoid going straight to your sales pitch. Take a few minutes to find out some background information on your potential customer and their needs and tailor your sales pitch accordingly.
~~Knowledge: It’s going to be important that everyone staffing the booth has a wealth of understanding about the product or service being offered. The show is a great way to make a great first impression but if the show attendee feels that the booth staff is unable to answer basic questions or provide information this can have a negative impact on generating future sales leads.
~~Staffing: We understand that you may be working long hours and being on your feet can be tiring but try to avoid sitting in your booth. However, we know this may be unavoidable so consider sitting on a high stool versus a chair. Create a staffing schedule to allow people to have breaks to rest and eat.
~~Avoid eating in your booth. Customers are unlikely to want to interact with someone who is eating. Avoid losing that next great sales lead and plan food breaks in advance.
~~Giveaways and prize drawings. These can attract additional traffic to your booth and are a great way to generate potential sales leads for post-show follow-up. We suggest that you make prize drawings specific to the product or service you are offering.
~~Avoid the temptation to break your booth down early even 5 minutes early. There will be potential customers at the show, and you may lose that last-minute sale. Be fair to your fellow exhibitors and wait until the show has ended. Breaking down early runs the risk of you not being invited back.
ADDITIONAL RESOURCES
~Before the show:
Popovics Productions is available to assist you with any questions you have or, if you want to run an idea by us. Feel free to let us know how we can help you.
~During the show:
Popovics Productions will have on-site show management available at all times. If there is a problem, please take it to them so they can do something about it. Avoid gossiping and complaining to other exhibitors or to show attendees; stay positive and let us help you with any problems you may experience.
~After the show:
If you have any constructive thoughts and ideas that you want to share with us for your future participation, feel free to contact us at any time.
More information:
Q: What comes with my booth?
We will provide standard pipe and drape (gold) at no cost. Island booths do not include pipe and drape. All booths include electricity, tables and chairs provided at no additional cost. You may also bring your own furnishings.
Q: Where do I pick up my exhibitor badges?
When you move into the show you must check in at Exhibitor Registration. There you will be given a check in package with useful show information as well as your exhibitor badges. Each Exhibitor will be given up to 4 Exhibitor badges. These badges are interchangeable and include your company name. If you are in need of additional badges please contact Jeff or Shirley at Popovics Productions.
Q: Am I allowed to drive onto the floor during move-in/move-out?
During Move-In vehicles are permitted on the grounds to allow accessibility to your booth space. We cannot guarantee that all Exhibitors will be able to drive a vehicle onto the grounds.
Q: What if I need to cancel my exhibit space?
If you need to cancel your exhibit space please contact Shirley at Popovics Productions immediately. If cancellation is made more than 60 (sixty) days prior to the first day of Move-In you will receive a full refund of total booth space. If cancellation is made within 60 (sixty) days of the first day of Move-In you will not receive any refund. If you fail to show and exhibit, all fees and payments will be forfeited and retained by the promoter.
Q: Where do I park during show hours?
All exhibitors must park at the West gate of the fairgrounds so that the main parking areas are free for your potential customers attending the show. Your exhibitor badge will only allow you access at the West gate. A free shuttle is provided to transport you and your team members back and forth.
Q: If I am a food vendor do I need a Health Permit?
Yes. All food vendors are required to have a Shasta County Health Permit in advance of the show and be able to produce it upon request. It is the responsibility of the food vendor to ensure they have all the necessary paperwork to participate in the show as a food vendor.
Q: How secure is my booth after hours?
All buildings are locked at night. Popovics Productions provides additional 24-hour Security at no additional charge to you. Security is provided from Thursday through Monday of each show. We advise that no exhibitor leave any items of value in their booth as an additional precaution.
Please note, Popovics Productions is not liable for any lost items.
Q. Will there be media at the show?
The show will have live remote feeds from local radio stations. Schedule will vary.
Q. Can I pass out flyers or similar promotional materials outside of my booth?
No. To ensure fairness for all exhibitors, all exhibitor business must be conducted within the booth only. Aisles and general show space may not be used to conduct business.
If we have not answered your question here, please call 530-243-6005 and ask for Shirley or send an email to Em: popovicsproductions@yahoo.com